Victoria’s Secret in Downtown Vancouver
In August 2013, Victoria’s Secret opened a grand flagship store in downtown Vancouver, strategically located at the iconic northeast corner of Robson and Burrard Streets. This store was a significant milestone for the brand, spanning over 35,000 square feet and marking one of their largest international locations. The store quickly became a go-to destination for shoppers seeking high-quality lingerie, clothing, and beauty products, alongside the vibrant and youthful Pink brand housed in the basement level.
Victoria’s Secret’s presence in downtown Vancouver symbolized a fusion of luxury and convenience, nestled in a historic building that once served as the Central Branch of the Vancouver Public Library and later hosted retail giants like Virgin Megastore and HMV. For over a decade, the flagship store flourished, attracting both locals and tourists with its extensive product range and immersive shopping experience.
However, in January 2024, the flagship store closed its doors permanently. This decision was part of a broader strategy by Victoria’s Secret to streamline operations amid financial challenges and shifting consumer behaviors. The closure left a significant retail vacancy in one of Vancouver’s prime locations, sparking curiosity about the future of the site.
Victoria’s Secret isn’t completely withdrawing from downtown Vancouver. Plans are underway to open a smaller, more focused store at CF Pacific Centre. This new location aims to maintain the brand’s presence while adapting to the evolving retail landscape, offering a curated selection of their most popular products in a more compact space.
As downtown Vancouver bids farewell to the iconic flagship store, the anticipation builds for the new chapter of Victoria’s Secret at CF Pacific Centre. This move represents a strategic shift, aligning with current market trends and consumer preferences while continuing to provide the luxurious shopping experience that Victoria’s Secret is known for.
